BACK



Article



Micro Organizations in the Global Marketplace

Victor Ayache




In today's business landscape, micro organizations no longer contend solely with local competition but face global rivals. To ensure future business growth, investments in new digital capabilities and processes are imperative.


Engineering and Manufacturing
The standards for designing and producing products have undergone a significant shift in engineering and manufacturing. Industry 4.0, or the fourth industrial revolution, emphasizes the rapid adoption of methodologies such as digital twinning, predictive maintenance, track-and-trace, and technologies like robotics, virtual reality, augmented reality, cloud, data, and artificial intelligence. In the post-pandemic era, this industry, under increased scrutiny for techno-feudalism, is prioritizing sustainability within corporate social responsibility policies. Digitalization, IoT, and AI, along with other technological investments, contribute to resource efficiencies and reduce carbon footprint.


Not Only for Engineers
Tourism, a sector with a globally targeted market, competes against international players. Digitization not only improves operations, logistics, and production but also leverages analytical tools and AI to enhance the client experience and adapt to the disruptive nature of the market. In the hospitality sector, personalized packages and offerings that maximize client experiences are becoming key success factors. Digitization investments also contribute to sustainability in resource usage, addressing concerns like water and electricity consumption.


A modular design system would take away the anecdotal content of the work and would put forward the materiality of the background, the medium or the application.


Micro Brands Dilemma of Investment
Investing in digitization is becoming increasingly accessible for micro brands, thanks to cost-effective adoption solutions and governmental credit facilities. Technology solutions consistently provide affordable packages, aiming for high adoption rates, with costs scaling based on size and additional features. Furthermore, the ascent of Low-Code/No-Code solutions and ever more user-friendly interfaces is hastening this transformative process.

Governments actively support the digital revolution through credit lines for SMBs and technological sectors. Public policies are designed to boost resilience and productivity within their respective economies. Collaboration involves various enit, including governments, lawmakers, banks, universities, think tanks, publishers, major institutions, and consultancy firms. For example, PwC's advisory services team communicates its expertise in EU funding schemes, offering guidance in application processes and identifying opportunities. This collective effort ensures a comprehensive approach to fostering digital transformation and economic resilience.









©COUSINS 2023                              Imprint